Custom team apparel fundraisers for every sport

Swag31

Launch a team store in minutes. Custom apparel your supporters love, printed on demand, with your team keeping a share of every sale.

Find your team's shop

Example dashboard

What your team's dashboard could look like

Illustrative numbers — once your store is live, this becomes your team's real dashboard.

Example
Funds raised$45,204
Active teams142
Gear shipped1,840
Team keeps per $38 tee$23.55
Example team goal tracker
Varsity squad$3,900
Defense alpha$4,600
Booster club$11,000
Alumni pro$12,000

Payouts go straight to the team's own account through Stripe.

Live from team stores

Gear teams are selling

Printed and shipped on demand. No inventory, no leftover boxes in a coach's garage. These are real products from real team stores.

AI design studio

Design your gear with AI

Prompt your team gear into existence. Print-ready artwork, mocked up on real blanks in seconds.

  • Available now
  • Creates vector art, mockups and clean cutouts automatically

Pricing

One honest offer

No monthly fee. No plan that skips fundraising. Just what it actually costs to make and ship the gear, plus one season fee.

$0to start

Your team keeps about $23.55 of every $38 tee sold — see the breakdown below. A Season Pass covers the platform: $89 if you pay by card ($10 off), or $99 taken from your first sales. If you sell nothing, you owe nothing.

  • Unlimited team stores
  • AI design studio
  • Payouts straight to the team's own Stripe account
  • No inventory, ever
Where the money goes — example $38 tee
Print cost$11
Shipping$5
Card processing$1.55
Swag31 fee$1.90
Team keeps$23.55

Buyer pays $43 ($38 item + $5 shipping). This example assumes the Season Pass is already covered — see Terms for how it's collected.

Get started

Take control.

Already have an account? You'll go straight to your dashboard.